Why Our Philosophy is to Not Have a Nutrition Philosophy

TwoGrand is an app designed to help you achieve your weight goals, yet we don’t have a nutrition philosophy. And that’s the point.

We acknowledge this is contrarian, so bear with us.

Between 80 and 95 percent of diets fail, depending on which study you read. We see a lack of personalization as a huge contributor to this failure rate.

If the routine forces you to cook a ton, and you don’t like cooking that much, then it won’t work.

If the routine calls for buying a lot of expensive foods, and you don’t have a large food budget, then it won’t work.

If the routine isn’t fit to your body shape, then it won’t work. And if the routine means you’re eating and drinking a lot of things that don’t taste all that great to you, then it won’t work.

The list goes on.

Your body type, your lifestyle, and your food preferences matter. A lot. And to date, unless you have the time and money to pour into a personal trainer or nutritionist (most of us don’t), the diets you’ve tried aren’t molded to fit you.

So when we set out to build TwoGrand, we wanted to make the fact that different routines work for different people core to our product. You and I should probably not be following the same routine.

Having an overarching nutrition philosophy means you’re advocating that everyone follow a system or defined set of rules. While this has been how the industry has operated for centuries, we don’t agree with it.

You can’t take someone’s BMI and goal weight and run a calculation to say “this is how many calories you should eat every day.” There are too many individual differences. You can’t take the Atkins diet and say it’s going to work for a stranger you just met when you know nothing about the body, lifestyle, or food preferences of that stranger.

So we don’t have a nutrition philosophy. If we did, it’d be hypocritical.

What we do have is conviction that a solution exists for everyone, and that the emphasis must be on fitting a routine to every individual person, rather than asking every person to adopt a universal routine.

We believe the best way to find that routine is to A) Make your existing routine the foundation, and B) Improve by learning what works for people just like you.

That’s our philosophy. It’s not a nutrition philosophy. And we like it that way.

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What Does the Name TwoGrand Mean?

TwoGrand is an allusion to the piece of instructional material you’ve likely viewed more than any other in your lifetime – the nutrition label, and it’s recommended daily value (DV) of 2,000, or “two grand” calories.

The DV is a sensible idea in theory – it provides context to rich information. Rather than wondering what “16g fat” means in your peanut butter, you can see that it’s 25% of your DV. So if you eat four servings of peanut butter, you’ll have reached 100% of your fat intake for the day.

But in execution, the DV fails because it’s always the same, and we’re all different.

Our bodies are different, our lifestyles are different, and few of us would reach our goals purely by following the recommended DV. In short, the DV symbolizes a lack of personalization – something we felt was characteristic of the consumer health industry as a whole, and a big contributor to our collective struggles with weight.

So while the name TwoGrand creates a quick connection to existing and familiar nutrition standards, it also serves as a continual reminder of what we’re trying to improve upon.

We recognize that your body type, your lifestyle, and your food preferences are gigantic factors in whether a routine will work for you. This philosophy forms the core of what we’re about.

No more buying fad diet books that claim 65-year-old men and 23-year-old women should adopt the same regimen. No more using apps and services that are 100% geared toward helping you follow their system, with no attention paid to individual differences.

No more pouring time and money into one-size-fits-all solutions simply because a better solution hasn’t yet been built.

We want TwoGrand to be that solution.

We don’t claim to have a proprietary methodology because we think it’s impossible for one system to work for everybody.

If 2,000 is the past and present, then TwoGrand can be the future – a personalized way forward. We’re thrilled to have you join us on our journey.

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The Story Behind TwoGrand

In late 2010, I (Peter) was a few hours into a normal workday. I was head down, buried in some task, when a friend and colleague grabbed my attention.

“Hey man, what’s for lunch today?”

“Hadn’t thought about it,” I replied. “What are you having?”

“No, no, no. That’s not how this is gonna work,” he said. “See, my new diet is to eat whatever you eat, because clearly it’s better than whatever I’m doing.”

He was my height and just a little older than me. We worked out roughly the same amount. We clearly had a similar work schedule and environment. On most levels, you’d say we were pretty similar people.

Where we differed was weight. He was 35 pounds heavier than me.

As we headed out to lunch about an hour later, I couldn’t help but think there was something deeper in this idea. The wheels were turning.

Then and now, there are millions – tens of millions – of people who have a health routine that works for them. If you ask them what their “secret” is, they’ll likely say some form of, “I don’t really know, but it works for me and I stick to it.”

If that tribal knowledge could be extracted and applied to everyone who aspired to the weight these “guides” were at, then you’d have an ultra-personalized “playbook”, of sorts, for losing weight (or simply eating healthier) no matter your demographic.

I tucked the idea away, because in 2010 there wasn’t a simple-enough means (for the masses, at least) to input your meals and drinks multiple times per day.

Meanwhile, my colleague lost weight but quit after a few weeks because he didn’t like the foods I ate. That’s when I realized that food preferences matter quite a bit, too.

Fast forward to 2013, and our adoption of smartphones (with high quality cameras in tow) has enabled the type of simplicity and speed in meal entering that I always felt was necessary. Just take a photo.

I’ve had three years to observe and study the consumer health industry, and its failings have only made me more passionate to dive in and build something great. I found a business partner, Alex, who was equally passionate, and we set out to build TwoGrand.

The rest of the story starts now.

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